Finding & Crafting Your Perfect Audience (20th Oct 2020)

Had a hard time finding and crafting your perfect audience? No worries! Our media buyer, Danny Chan, with our UpViral expert, Mitch Aunger, talked about it in this Co-Pilot show!

1. The Perfect Audience
2. Common Issue Businesses Make
3. What’s a Buyer Persona?
4. Crafting Your Buyer Persona:
– Phase 1: Research
– Phase 2: Narrow Down Common Details
– Phase 3: Customer Avatar
5. Summary of Phases
6. Questions
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